03. Broadcasting media and popular music


1. 샌드 페블즈, “나 어떡해”

1. Saendŭ Pebŭljŭ (Sand Pebbles), “Na Ŏttŏkhae” (What Should I Do?)

From: Television footage of at the 1st MBC Taehak Kayoje (College Kayo Contest) (September 3, 1977).


Kim Ch’ang-hun: Music & lyrics; Yi Yŏng-dŭk: guitar; Yŏ Pyŏng-sŏp: vocal; Choi Kwang-sŏk: keyboards; Kim Min-su: bass; Kim Yŏng-guk: drums.



MBC Taehak Kayoje (MBC College Kayo Contest) initiated the new trend of presenting college amateur musicians and bands. Sand Pebbles from Seoul National University won the grand prize at the 1st contest in 1977.


2. 조용필, “단발 머리”

2. Cho Yong-p’il, “Tanbalmŏri” (Bobbled-hair girl)

From: Television footage from MBC’s Show 2000 (1984).

Cho Yong-p’il: music, vocal; Pak Kŏn-ho: lyrics.




Cho Yong-p’il, one of the most popular singers in Korea, built his cross-generational appeal through the rising national media, television.


3. 서태지와 아이들, “컴백홈”

3. Seo Taeji & Boys, “Kŏmbaek Hom” (Come Back Home)

From: Television footage of from MBC’s Inki Kayo Besŭtŭ 50 (Pop Hit Best 50) in 1995.


Seo Taiji: Music & lyrics. Vocal; Yang Hyŏn-sŏk: vocal; Yi Ju-no: vocal.



Seo Taiji made most of the marketing potential of the television platform. After a short break, he made a stage comeback on a special television show.


4. K-pop World Festival 2014

From: Full footage of K-pop World Festival 2014 published at KBS World TV channel on YouTube.


Television stations are becoming an important part of K-pop. KBS, MBC, SBS, and Mnet have opened and maintained their own YouTube channels and provided a wide variety of K-pop-related online content.